Film By LeeMinHo

KHEE soju with Lee Jung Jae

SOJU OF YESTERDAY

The origins of soju date back to the 13th century during the Goryeo Dynasty. Centuries later, in 1965, South Korea banned the use of rice to brew alcohol in order to alleviate a rice shortage. Thus, changing soju forever.

SOJU OF TODAY

Brewers adapted to the 1965 ban by replacing rice with starches like sweet potato and tapioca. As a result, the soju makers had to change the traditional distilled way to dilute alcohol. Thus, altering the flavor. In 1999, the ban was lifted, and since then, many soju makers went back to creating soju the traditional way. However, diluted soju remained in mass production to accommodate its popularity as the most consumed alcohol in the world.

SOJU FROM KHEE

We elected to revive and uphold soju’s treasured Korean heritage by brewing in the most traditional form. KHEE premium soju is distilled with 100% rice and natural rock water collected from 150 meter underground. We then let it breathe in microporous Onggi earthenware for 180 days and absolutely never utilize artificial additives. Eva Chow, the Founder of KHEE, set out to collaborate with master soju maker Hwayo to create an exclusive soju that has a smooth distinct fragrance that is complemented by an elegant finish with exceptional character.

This gluten free, highly versatile spirit can be enjoyed straight up or mixed in your favorite cocktail. It’s smooth natural quality makes it perfect for all cocktail recipes that call for vodka, tequila, or gin.

The Soju

This gluten free, highly versatile spirit can be enjoyed straight up or mixed in your favorite cocktail. It’s smooth natural quality makes it perfect for all cocktail recipes that call for vodka, tequila, or gin.

KHEE 38

A soju that starts with a rich aroma like wine and ends with a strong mineral taste. It balances out the rice scent perfectly with its smoothness. It then takes a sharp turn and leads the tastebuds to a rich and flavorful aftertaste.

Available in 750ML and 375ML

KHEE 22

A soju with a delicate scent of flowers and a silky texture. It has a unique soft aroma with a subtle fruitful taste that lingers in the mouth. One of a kind flavor that everyone can enjoy.

Available in 750ML and 375ML

PROCESS IS KHEE

DISTILLED WITH TRADITION

Distilling soju with rice is a lost art. While most soju makers today use tapioca or potatoes, we distill our soju the traditional way with 100% rice and natural rock water from 150 meters below ground. This makes for a remarkably high-quality, clean taste.

ONGGI (MATURATION)

After the fermentation and distillation process the soju is matured in the breathing Onggi (Korean clay pots) for 180 days. This traditional method enriches the ingredients’ flavor and enables us to get a soft, clean, distilled soju.

CULTURED TASTE

Cultivating our soju using pure cultured microbes is essential to achieving and maintaining its clear, discerning taste.

PURIFICATION

KHEE is vacuum distilled which lowers the pressure and boils it at a low temperature. This allows for a simple, pure finish with every sip of soju.

KHEE INGREDIENTS

KHEE is a pure, distilled liquor because it’s made from the finest rice and water and contains no artificial additive.

KHEE (pronounced ‘key’) is derived from Eva’s Korean name “HEE” and middle initial “K” to form KHEE.

KHEE also means “energy” in Korean, connecting with her philosophy of believing in good energy.

THE FOUNDER

THE FOUNDER

Eva Chow is a woman of art, fashion, and film.

She was born in Seoul, Korea. At the age of 11, she became a child protege studying water color painting under two master artists, YiDang, Kim EunHo, and SoJung, Byun KwanSik. However, at the age of 16, her family had to emigrate to America which changed the course of her life and shifted her dream of becoming a painter.

In America, Eva worked as a successful fashion designer in NY, and owned and operated the world famous restaurant, MrChow. Eva joined the board of trustees at Los Angeles County Museum of Art in 2007 where she co-founded the Art and Film Gala with Leonardo DiCaprio in 2011.

Always missing her motherland, she now splits her time between LosAngeles and Seoul. Eva founded KHEE Soju in hopes of sharing part of her Korean heritage and culture with the rest of the world.

“THE CULTURE QUEEN OF LOS ANGELEs”

NEW YORK TIMES

“Eva Chow is a powerful force in today’s art and social realms”

HAUTE LIVING

I made this traditional Korean spirit, soju out of love for my country of birth and a desire for its culture to be shared with the world. I hope you feel its richness in tradition as you smell its fragrance and taste its smoothness. KHEE pairs perfectly with a variety of cuisines and occasions. Its versatile flavor can be enjoyed straight chilled, on the rocks or, as a delicious cocktail.


Wishing you the best times with KHEE soju. Thank you for your love and support.

Eva Chow

GET KHEE

SOUTH KOREA

Galleria Department Store
HyunDae Department Store
Josun Hotels

Josun Palace Hotel

Lotte Department Store
Paradise Hotel

Red Tongue
Selected ShinSeGae Department Stores

Shila Hotel

Walker Hills Hotel